An obsessive review of an obsessive system, Commerce is a diary of the recent spate of tech industry layoffs and the psychic damage left in their wake. Through the use of artificial intelligence with analogue 16mm hand processing, Commerce submits to and explores the minds of leaders that exploit human labour, aroused by the technology poised to replace it. Leveraging generative AI, machine learning, and voice models of presidents and Fox News pundits, the film marries new technology with analogue, challenging the binary we often bring to consuming art. Through this intercourse, Commerce questions the ways we hand authority to systems and CEOs, creating new kings and kingdoms of thought leadership. Who cares about the workers; a CEO should never have to choose between getting laid, or getting laid off.
